Starting your own EMS studio: Process made simple
Figure out financing
Once you know what type of EMS studio you’d like to set up, you’re going to need the money to do it.
It usually takes between 12.000 Eur – 25.000 Eur. A lot of the breaking even process depends on where you’re setting up your studio. Capital cities for instance, can be more expensive to get started, while other cities for sure are less.
Either way, you’ll need to make a well-organized business plan.
Be concise and strategic about your location
This is one of the key factors for your centre, especially since the location is most of the times critical to an EMS studio’s survival.
Do some market research about your targeted customer base. Figure out a convenient spot, preferably accessible by car, foot and public transportation.
Purchase the right equipment
Once you’ve got your financing and location ready, you’ll need to turn that empty studio into a vibrant EMS training spot.
You’ll definitely need to source the basic EMS equipment, but don’t forget to think about a wide range of fitness accessories; you may want to diversify those sessions and ensure you deliver your clients the expected results.
Get certified
Unfortunately, having the financial power to open an EMS studio does not quality you to run it. The law doesn’t force you to do it, but accreditations from the Fit Express Academy, EMS Trainer Institute or Fitness Scandinavia could ultimately boost your credibility and make it easier to grow your client base. Not to mention it’s definitely worth having a diploma or simply being certified personal trainers which ensures customers are happy with their results.
Hire wisely
If you cannot run the EMS studio yourself, hire qualified individuals to join your team.
Provide them adequate management training and ensure everybody is on the same page.
Once you’ve got everything set up, you’re almost ready to go! Ensure with your local authorities that you meet all their requirements to exist on the market.
Market your EMS studio online and be creative with traditional local advertising. Do everything you can to get people to your door.
Remember that no two EMS studios are alike and even if you bump into some unexpected hurdles along the way, you’ve just got to roll with them and seek out professional advice.