How does a business with the EMS technology work in the United States and who is opening a studio suited to?
The issue with overweight people in the United States is never long out of the media for over a decade. With obesity levels increasing, there’s a high demand for any type of fitness facilities.
As we all know, sports come in several forms and any of it is recommended, but some investors have finally started to consider the EMS technology as the best and fastest solution to overcome this national issue.
According to industry reports, EMS studios in Europe, UK and Asia now generate Eur 4.7 billion market revenue with more than 300,000 people joining EMS studios each year.
The rise of the EMS studio chains over the past 5 years is proof enough that people are more willing to invest their time and money on getting back in shape using the EMS technology. Why is that though? Because the EMS training offers a more personal experience and it’s time-efficient.
Who is opening an EMS studio suited to?
Well to start with, a strong interest in sports is really a good reason as you’ll be spending a lot of your time there. Unless you’re an investor, you see the opportunity in this type of business and you prefer to hire staff to do everything for you.
Either way, you’ll have to be willing to keep your EMS business open for long hours. Most people who can afford to train using the EMS technology will want it to be open at the crack of dawn until late at night so they can fit their training schedule around work hours.
One of our partners in Colorado set up his own studio in 2017 and says that “For the first year and a half I didn’t hire anyone. I used to get up early in the morning and do all the preparations. I didn’t even hire a cleaning company until a couple of months ago.”
Most EMS studio owners draw attention over the importance of being passionate about helping people lose weight. So a strong work ethic and good customer communication are essential if you want to succeed in opening an EMS studio. Also remember that marketing and sales skills come in really handy.
The EMS technology is really capable of changing lives and your goal as an owner is to create the right kind of atmosphere, so that your EMS studio becomes not just the place to lose weight, but an escape from the pressures of work and daily life.
So, if you’re thinking of opening a EMS studio in the United States, you’ll need to have:
· A passion for sports
· People skills
· Good finance management
· Marketing and sales skills, although you could hire someone for this
How much does it cost to launch a EMS studio?
Opening an EMS studio is not so expensive if you know where and what to shop in terms of EMS equipment. So if you’ve got a little over 10 thousand dollars to invest, an EMS studio is very likely to be the perfect business opportunity for you.
Under the code of practice, all personal trainers employed within an EMS studio must have adequate safety training and certification.
The EMS equipment must be kept in a safe condition, regularly checked by distributors and maintained according to the manufacturer’s guidelines.
Location is crucial if you’re starting your own EMS business. You have to do your research on how many people in the area will be interested in signing up with your EMS studio. Basic demographic information can be obtained from your local authority, but there are private companies that will give you a far more detailed profile of the local population in return for a fee.
Pricing is also an important factor to consider before you even think about renting a location. To get a good financial return, you don’t just need to have the right location, but also to afford to rent it on the long term.
Personal trainers are key to the success of your EMS business
Personal training experience is a quality that sometimes gets overlooked by those starting an EMS studio, having considered that the EMS equipment does it all, which is completely wrong.
The EMS business needs trainers that are really into sports and love helping people lose weight. At the end of the day, exercising in an EMS studio is also about entertainment so it’s a must that personal trainers make it as enjoyable as possible for their customers.
Email us and we’ll plan everything for you.
Another crucial thing to remember is that for your first months handling the EMS studio, you have to try and work inside your business so that you can really understand it inside out and plan to make it grow.
Succeeding as an EMS studio owner (as with any other business actually), means having a clear idea of what you want to achieve from your business.
As with any other type of business, it’s also a big commitment to take on, even if it can work out as a part-time hobby.
The industry worldwide is tough and competitive, so your only advantage for opening an EMS business in the United States is that you won’t need to put in as many efforts as you normally would. But at one point, when you’re going to find an EMS studio in almost every neighbourhood, it’s going to require a lot of time and dedication to be sustained with success.