Detailed Guide – How To Open An EMS Studio
Our guide on starting an EMS studio covers all the vital details which will allow you decide if this type of business is a good match for you.
Learn about the daily activities of an EMS studio owner, the industry market, growth potential and profit, initial costs and more!
Who is the EMS studio business right for?
The type of people who start an EMS studio are usually people who are passionate about health, sports and fitness, but having a good business sense is also a mandatory quality. Owning an EMS studio requires time commitment, at least in the beginning, so this type of business is not suited to those who expect a flexible work schedule.
What happens during a typical day at an EMS studio?
EMS studio owners typically arrive early in the morning, around 6 AM, and may leave well after the sun has gone down, around 11 PM. They may also have to work weekends, especially in the first months when the EMS studio needs extra support and supervising.
If you run the EMS business by yourself, deciding not to have any help involved in the beginning, you will need to manage the key day-to-day activities such as: opening the studio, cleaning up and prepping for the day, checking the register for sales, checking the EMS equipment before opening and managing employees.
What is the EMS target market?
Preferred customer types include individuals who want to lose weight or hire personal trainers to meet fitness goals. Most EMS studios advertise online, while others choose the offline traditional methods, such as local newspapers, flyers or by word of mouth. Good customers are those interested in staying fit or losing weight with a serious long-term commitment. Poor clients would be those who join your EMS studio for a short period of time and then quit.
How does an EMS studio make money?
Each year, hundred thousands of people join EMS studios to get fit and lose weight. Most EMS studios charge members on a 3/6/12 months basis because that’s convenient for most customers, but we have to admit the most profitable memberships are the monthly ones, as well as the EMS sessions purchased upfront individually.
To be profitable, an EMS studio model typically revolves around several key revenue streams. The most basic income is the EMS studio membership itself. However, most EMS studios will supplement their core revenue from other sources as well.
Other sources of revenue include:
- Juice bar
- Tanning beds and other beauty related services
- Supplement sales
- Massage services
- Any other fitness related activities
What are the skills and experiences that will help you build a successful EMS studio?
While not required or mandatory, it is always helpful for the people who open and run an EMS studio to have experience in at least one of the following:
- Personal Training, Sports, Fitness
- Nutrition & Health
What are the costs involved in opening an EMS studio?
Most modest EMS studios costs between Eur 14.000 and Eur 18.000 to get going. A larger EMS studio may cost a lot more, depending on the type of investment you are ready to make.
Some EMS studio owners try to lower their initial investment by buying second-hand EMS equipment. This is a double-edged sword and we advise you to be careful with that idea. New EMS studio members want to see new equipment. Used EMS equipment may not be in the best condition, especially if it’s not purchased from the right seller. If you go this route, make sure to have all used EMS equipment thoroughly inspected and serviced by professionals prior to use.
What are the steps to start an c?
A clear business plan is essential for success. Once you’re ready to start your EMS studio, follow these steps to ensure that your EMS business is legally compliant and avoid wasting time and money as your business grows:
- Plan your EMS business
- Form a legal entity
- Register for taxes
- Open a business bank account
- Set up business accounting
- Obtain necessary permits and licenses
- Get business insurance only if it’s mandatory in your country
- Define your brand
- Establish an online presence
How to promote & market an EMS studio
Social media, word of mouth and traditional offline advertising are the primary methods of gaining new EMS memberships. Many EMS studios offer discounts for first-time members. They may also offer free EMS sessions to attract new customers.
How to keep customers coming back
An EMS studio is often seen as a commodity service business. Because of this, you must be different than all the rest on the market. Successful EMS studios define a niche market and we recommend you to do the same. Catering to a specific group of people also works, for example, you could market your business as a specialty EMS studio for busy professionals or set it up to be exclusively for women.
What are the ongoing expenses for an EMS studio?
The largest expense for an EMS studio is the initial investment in equipment. The second-largest cost is either represented by design and decorations or the rent.
How much profit can an EMS studio make?
Revenue and profit varies by size of the EMS studio and EMS equipment quantity. However, it’s typical for an EMS studio to generate between Eur 1,000 and Eur 2,000 a month in revenue within the first 6 months. After a year, a successful EMS studio will generate at least Eur 10,000 per month. Larger EMS studios can make up to 10 times as much money.
Where can I find an EMS business mentor?
One of the greatest resources you can have in the EMS industry is quality mentorship. As you start planning your EMS business, we advise you to connect with a team of EMS experts to get the help you need.
Having supportive professionals to turn to during tough times is a major factor of success for new EMS studio owners.