Best places to open an EMS studio: Look for these 10 essential things

Best places to open an EMS studio: Look for these 10 essential things

EMS (Electro Muscle Stimulation) studios have been growing in popularity in recent years thanks to their ability to deliver a full-body workout in a short amount of time. But when it comes to opening an EMS studio, location is the key to everything. 

Choosing the right location can make or break your business as it will determine the clientele you attract, the competition you face and the potential for growth. Here are some of the best places to open an EMS studio:

  1. Urban Centers > urban centers are one of the best places to open an EMS studio as they offer a large population of potential customers. People living in cities tend to have higher incomes, more free time and a greater interest in sports than those in rural areas. Cities offer a wide range of potential locations, from high-traffic areas near shopping centers and public transportation hubs to quieter neighborhoods with a high concentration of health-conscious residents.
  2. College Towns > college towns are another great place to open an EMS studio due to their larger offering of young, health-conscious individuals. College students and faculty are often looking for ways to stay fit and an EMS studio in close proximity is a great option. Additionally, college towns often have a strong sense of community, making it easier to establish a loyal customer base.
  3. Suburbs > suburbs are also great for EMS studios, especially those with a high concentration of families and professionals. EMS studios built in these areas offer a more relaxed and welcoming atmosphere than those in urban spots, which can be appealing to some customers.
  4. Tourist Destinations > tourist destinations such as beach towns or ski resorts are excellent locations for an EMS studio. While the local population may be small, these areas see a steady stream of tourists who are looking to stay active during their vacations. Many tourists look for new fitness activities they don’t have access to at home or haven’t even tried out yet.
  5. Health-Focused Communities > there are many communities throughout the country that prioritize health and wellness. These communities often have a high concentration of health-conscious individuals who are looking for convenient and high-quality fitness options. Some examples of health-focused communities include retirement communities, gated communities and communities with a high concentration of active adults.
  6. Business Districts > finally, business districts are yet another great spot for an EMS studio, especially those with a high concentration of office buildings. Many professionals look for ways to stay fit during their workday and an EMS studio located near their office is a convenient option. Business districts often have a large population of individuals with higher incomes, making them an attractive location for EMS studio owners.

When choosing a location for your EMS studio, there are also some key factors to consider. A good location can help attract new customers, while a poor location can make it difficult to attract and retain members. 

Here are 10 essential things to consider about the location of your EMS studio:

  1. Demographics > one of the most important things to consider when choosing a location for your EMS studio is the demographics of the area. Look at factors such as age, income and education level to determine whether the area is a good fit for your target audience.
  2. Competition > before opening an EMS studio, it’s important to research the competition in the area. While some competition can be healthy, too much competition can make it difficult to establish yourself in the EMS market. Take a close look at the other EMS studios in the area and consider their pricing, offerings and reputation to determine whether there is room for another studio in the market and what is it that will make yours unique.
  3. Foot Traffic > choosing a location with a high volume of foot traffic will help attract new customers to your EMS studio. Look for areas with lots of people passing by such as shopping centers, busy streets or near public transportation hubs.
  4. Parking > parking is an essential consideration when choosing a location. Your EMS studio should have ample parking available for members with easy access to its entrance. Look for spots with dedicated parking lots or street parking available nearby.
  5. Visibility > an EMS studio that is easy to see from the road always helps attract new customers. Choose a location with good visibility such as a storefront with large windows or a sign that is easy to spot from the street.
  6. Safety > safety is a top concern for EMS studio go-ers, so go for a location that is in a safe area with good lighting and security measures in place. This helps ensure that your members feel comfortable and secure while and after working out.
  7. Accessibility > your EMS studio should be easily accessible for all members, regardless of their physical abilities. Look for locations with wheelchair ramps, elevators and accessible parking spots.
  8. Proximity to Members > consider the proximity of your EMS studio to your target audience. Look for a place that is convenient for your members, such as near their homes or workplaces.
  9. Amenities > your EMS studio’s location should be near amenities that your members will use such as grocery stores, coffee shops or restaurants. This makes it more convenient for them to come workout and make it part of their weekly routine.
  10. Cost > don’t forget to consider the rental cost. While a prime location may be attractive, it can also be expensive. Make sure you have a clear understanding of rent, utilities and any other initial, plus ongoing fees.

In conclusion, choosing the right location for your EMS studio is essential to its success. By considering the demographics of the area, competition, foot traffic, parking, visibility, safety, accessibility, proximity to members, amenities and cost, you can find the perfect location that meets the needs of your members and helps your EMS studio thrive. Remember to take your time and do your research before making a decision and don’t be afraid to ask us or other industry experts for help. 

At Fit Express we know how important choosing the right EMS studio location is. Part of our pre-opening support includes location selection because the success of our EMS studios starts with the right site. Our team assists you in choosing the best locations to open an EMS studio based on everything we detailed above.

It’s surely not a one size fits all process!